Metamorph will bring a sea change in the way the Marketing Agencies today drive Demand Generation through activities conducted by the field staff. The usage of this app will help standardize reporting of all DG activities thus effectively helping the business to monitor better and optimize resources .
Increasing Productivity of the team and at the same point in time ensuring effectiveness of the deployed resources seems to be a bigger challenge across crop/season/geography. The data collected through this app will not only help track achievements against target at individual level but in the long run will also help develop models to influence sales.