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From the time it first started with cattle in what was then known as the Wild West, in America, Branding has come a long way. It has changed, evolved, motivated and inspired a whole spectrum of products and industries. From little known Brands to mega Brands, we have been influenced by their charisma. This has culminated in new buying habits sparking off competition and rivalry. Branding is the new buzzword, especially in today’s digital age.
Six celebrated international Branding and Marketing Magicians will share their knowledge, insights and secrets with delegates regarding the survival of Brands in a Brand new world – the Digital age. The speakers will discuss how the digital revolution is grounded in a couple of key truths: consistency, brand engagement and challenging relationships.
This one of a kind Brand Magic Summit is the ideal venue for brand marketers to converge, debate and discuss the major strategic issues they face in the digital world.
The day-long event on Thursday, 25th April 2019 ends with a crescendo with the Top Brands of Mauritius Awards based on research conducted by Kantar TNS. This year there will be three Brand categories: 1. Most Preferred 2. Most Innovative 3. Most Engaging.
