With this new version, get to know more about the New U By EMAAR Benefits launch across all the Stay, Dine and Entertainment attractions. And also enhanced the user experience for Hotel Stay Booking.
Welcome to Dubai’s Most Rewarding Loyalty Programme.
Bringing together the diverse brands in the Emaar portfolio, U By Emaar enables its loyal customers to create memories and enjoy unique experiences while earning valuable loyalty points called Upoints. A loyalty programme designed around individuals, Upoints can be used to enjoy discounts and privileges against hotel stays, spa treatments, restaurants and entertainment venues across popular locations such as Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotel Dubai, At.Mosphere, Reel Cinemas, Dubai Aquarium & Underwater Zoo and more!
The four tiered programme Black, Silver, Gold and Platinum allow members to progressively gain access to a world of privileges, presenting elevated experiences as they move up through each tier while transforming every moment into a rewarding experience.
Experience the most rewarding loyalty programme in Dubai.
Key features:
- Discover and learn more about the portfolio of participating brands
- Earn, redeem and track your points as you upgrade tiers
- Explore member specials including offers and other great initiatives
- Track your bookings and transactions
- Set preferred categories and communication choices
