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Created to celebrate the symbol of life in all its wisdom, this app shows us how connected humans are to eggs in all forms and recipes. It all starts with the name, an important part of someone's identity. As Dale Carnegie once said, “A person's name is to that person, the sweetest, most important sound in any language.” And what else is sound than a spell you cast. A spell you can cast to obtain someone’s attention even if this person is standing in a large crowd of people. Considering that attention is the most valuable resource in this day and age (according to marketing gurus), ones name can be used to summon a person’s most important resource. In this project it is shown that the magic of this spell transcends the spoken medium and fits into other user interfaces that are common in our contemporary society. It enables people to discover and extend their known identity with that which started the life of our ancestors. After all humans are still connected to this egg from which their predecessors ones hatched, far before we went down our evolutionary path as mammals. The result is egghilarating as you find that your identity is even more than you thought of it. Enriching you with a learning experience that will make you grow as a person, meanwhile leaving you with a brand new egg recipe to discover.
