Vespa is a scooter type motorcycle brand originating from Italy. The parent company of Vespa, is Piaggio. At the beginning of its arrival Vespa had a heavy rival Lambretta scooter, now Vespa automatic as a conventional motor scooter has no competition anymore. The unique Indonesian motorcycle market does not provide an opportunity for Vespa to become big. This brand circulated by PT Dan Motor Indonesia has fanatical fans, and Vespa fan clubs (especially classic Vespa) are mushrooming in various cities in Indonesia, also often called Piaggio Beetle because it resembles the VW Beetle and Vespa has become one of the most modern means of transportation until currently.
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