This management strategy course book introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. This relates to managerial decisions and actions that affect the performance and viability of business enterprises. This course focuses on information, analysis, organizational processes, and business skills and judgments that managers must use to design strategies, position their businesses, define company boundaries and maximize long-term profits in the face of uncertainty and competition.
Strategic Management is an integrative and interdisciplinary management science. It assumes a broad view of the environment that includes buyers, suppliers, competitors, technology, economy, capital markets, governments, and global forces and views the external environment as dynamic and characterized by uncertainty. In studying strategy, this course combines and builds on all the ideas, concepts and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior and Statistics.
This app takes a general management perspective, looks at the company as a whole, and examines how policies in each functional area are integrated into the overall competitive strategy. The key strategic business decisions of concern in this course involve selecting a competitive strategy, creating and sustaining a competitive advantage, defining company boundaries and allocating critical resources over the long term. Decisions like this can only be made effectively by looking at the company holistically, and over the long term.
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