Internet Marketing Guide Collection
Internet Marketing is the Real Deal
Internet era has brought a sea change in the concept of marketing as well as has
widened the horizon for individuals/ companies to sell their products/ concepts/
services to the world almost instantaneously. This has simultaneously given a scope to the enterprising individuals to earn the extra buck to enhance glory to their lifestyle.
The key advantage is that one gets potential clients all over the world and one can
communicate his ideas to the furthest corner of the world almost without any time
delay. We will discuss some of the key areas how an individual as well as a company
benefits. In one word, a systematic approach of marketing over the Internet is called
Internet Marketing.
If we want to go back to the age-old marketing concepts we will notice marketing
through advertisement in Newspapers/ television/ Radio. Sometimes by putting up
hoarding/ banners/ festoons at prominent locations depending upon the product and
the target sector. Like a coaching center Advertisement should be placed in front of the
schools/ colleges/ clubs. Another very prominent way had been sending mailers to
corporate/ individuals/ prospective buyers for selling/ awareness of your products.
However in today’s Internet era has given you the scope of publishing your products/
Advertisements in cyberspace, where one will get billions of visitors everyday. The
technology marvels have given you the flexibility of changing the advertisement at a
much lesser time and cost. Mailing is just by a few mouse clicks - email instead of postal
services easily achieving the same objective. Study says that 35% students browse
Internet even in the developing nations.
