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Shrinathji is the central presiding deity of the Vaishnava sect known as the Pushti Marg (The way of grace) or the Vallabh Sampradaya or Shuddhadvaita, established by Shri Vallabhacharya.
Shrinathji is worshiped mainly by the followers of Bhakti Yoga and the Vaishnava in Gujarat and Rajasthan among others. Vitthal Nathji, son of Vallabhacharya institutionalized the worship of Shrinathji at Nathdwara. On account of the popularity of Shrinathji, Nathdwara town itself is referred to as ‘Shrinathji’.
Shrinathji is a form of Hindu god Krishna, manifest as a seven-year-old.
