PRIME, an english bi-monthly magazine published by Spring Publishing Pte. Ltd. Introduced in mid-2006. PRIME is Singapore’s premier lifestyle magazines for those who are enjoying the richest years of their life, the life that begins at 40! A favourite in over 30,000 households, PRIME provides a soothing mélange of health, leisure & lifestyle, nutrition & well-being, sex & relationships, travelogues and food and wine.