NXT Magazine is the leading lifestyle consumer gadget title for the Singapore market and will focus on how increasingly affluent consumers are changing their lifestyles with a greater affinity for the very best in consumer electronics, luxury tech products and emerging trends such as wearables. Featuring entertaining articles for both male and female readers, NXT Magazine is about the user experience and understanding the technology behind the world's favourite gadgets. The NXT Magazine reader desires the best and the latest in gadgets and gear, but doesn’t want to wade through reams of technical jargon to find out what’s best. The NXT readers is between the age of 16 and 50s, with approximately 50% and below female, affluent with a high disposable income. The core NXT readers are in their mid-20s to early-40s and discerning with his/her spending, conscious of brand identity and willing to spend more for premium build quality over processor performance, stylish design over complex technical features.
