When you first enter the coffee shop, what customers pay attention to is the interior design. How the impression displayed will greatly affect the customer, if the first impression is good or even very good, then it can be ascertained that he will come back again later, if the first impression is bad, then be prepared, chances are he will not come back again. In addition, how the layout of the coffee shop room is made is very important, because with a good arrangement, it will be a long-term benefit.
Things that need to be considered in designing the interior of the coffee shop and the layout of the room are those that pay attention to the principle of the flow of the trip. In this principle it is recommended to regulate the entry process of customers, reservations, seating and then the exit. Also pay attention to the furniture that is placed around it. By paying attention to this principle, the flow of visitors will remain intact and will not jam at certain points. For the seat itself can be adjusted with the concept that has been made. And with a little extra, this trip path can be a marketing strategy to increase the omzer sales of other products or what is known as cross selling / up selling.
